[SITE NAME]

SoFi Technologies, Inc. (SOFI)

It can't be measured reliably: the sellers' starting holdings were too small or too uncertain in the filings to state a percentage.

Insider activity at a glance

Oct 8, 2025 to Oct 7, 2026 · officers and directors only · from SEC Forms 3, 4 and 5

$11.8M
sold on the open market by 5 of 18 officers and directors
84%
of sale proceeds were under a disclosed 10b5-1 trading plan
7
purchases reported (Form 4 code P)
17 of 18
insiders whose holdings fully reconcile with their reported transactions
  1. Three officers bought shares: Anthony Noto (130K shares, $2.3M), Robert Lavet (5K shares, $105K) and Eric Schuppenhauer (5K shares, $100K).
  2. Tax withholding outweighed market sales: the company withheld $81.3M of officers' and directors' shares for taxes, against $11.8M sold on the open market. The largest was Anthony Noto ($49.9M withheld).

Full insider ownership page for SOFI

Largest sellers

InsiderShares soldProceedsUnder a disclosed planStill held
Jeremy Rishel
Chief Technology Officer
308K$6.2M100%not meaningful
Kelli Keough
EVP, GBUL, SIPS
122K$2.5M100%not meaningful
Steven Freiberg
Director
94K$1.9M0%not meaningful
Arun Pinto
Chief Risk Officer
46K$1.1M100%not meaningful
Robert Lavet
General Counsel
1.2K$21K0%holdings couldn't be fully reconciled

"Still held" compares vested shares at the end and start of the period. Disclosed company stock is not an insider's whole wealth.