[SITE NAME]

Alphabet Inc. (GOOGL)

Less than 0.1% overall. As a group they still hold 99% of their starting shares. The biggest individual seller, Sundar Pichai, sold shares equal to 10% of starting holdings, but more vested, so the stake grew.

Insider activity at a glance

Oct 8, 2025 to Oct 7, 2026 · officers and directors only · from SEC Forms 3, 4 and 5

$141M
sold on the open market by 6 of 15 officers and directors
100%
of sale proceeds were under a disclosed 10b5-1 trading plan
11 of 15
insiders whose holdings fully reconcile with their reported transactions
  1. Amie O'Toole sold 29% of vested holdings: 13K shares for $3.7M, all under a disclosed plan.
  2. Tax withholding outweighed market sales: the company withheld $295M of officers' and directors' shares for taxes, against $141M sold on the open market. The largest was Sundar Pichai ($226M withheld).
  3. Two insiders sold shares but ended with larger stakes, because more shares came in than were sold: Sundar Pichai (sold 358K, 10% of starting holdings; 1.42M added) and Frances Arnold (sold 1.2K, 6.9% of starting holdings; 3K added).

Full insider ownership page for GOOGL

Largest sellers

InsiderShares soldProceedsUnder a disclosed planStill held
Sundar Pichai
Chief Executive Officer, Director
358K$109M100%+11%
John Walker
President, Global Affairs, CLO
83K$25.6M100%not meaningful
Amie O'Toole
VP, Chief Accounting Officer
13K$3.7M100%83%
John Hennessy
Director
7.2K$2.4M100%holdings couldn't be fully reconciled
Frances Arnold
Director
1.2K$393K100%+10%

"Still held" compares vested shares at the end and start of the period. Disclosed company stock is not an insider's whole wealth.