[SITE NAME]

Apple Inc. (AAPL)

About 6.3% overall. As a group they still hold 96% of their starting shares.

Insider activity at a glance

Oct 8, 2025 to Oct 7, 2026 · officers and directors only · from SEC Forms 3, 4 and 5

$206M
sold on the open market by 8 of 16 officers and directors
57%
of sale proceeds were under a disclosed 10b5-1 trading plan
15 of 16
insiders whose holdings fully reconcile with their reported transactions
  1. Two insiders sold $87.8M with no disclosed plan: Arthur Levinson ($86.7M, 7.3% of holdings) and Chris Kondo ($1.0M, 25%). The filings don't state a reason.
  2. Selling rose in the last 90 days but the year remains well below the 5-year average: officers and directors sold 277K shares, against an average of 133K per 90 days earlier in the period. Most of it was Timothy Cook (192K shares, 7.8% of holdings) and Deirdre O'Brien (46K shares); 100% of these sales were under disclosed plans.

Full insider ownership page for AAPL

Largest sellers

InsiderShares soldProceedsUnder a disclosed planStill held
Arthur Levinson
Director
300K$86.7M0%91%
Timothy Cook
Executive Chair, Director
257K$80.4M100%99%
Deirdre O'Brien
Senior Vice President
76K$23.1M100%not meaningful
John Ternus
CEO, Director
25K$8.5M100%not meaningful
Jennifer Newstead
SVP, GC and Government Affairs
13K$4.3M100%not meaningful

"Still held" compares vested shares at the end and start of the period. Disclosed company stock is not an insider's whole wealth.