CVNA insider ownership: who sold, why, and what they still hold

What stands out

Five officers sold more than 25% of vested holdings: Mark Jenkins (41% of holdings, $53.7M, all under a disclosed plan), Thomas Taira (76% of holdings, $36.8M, all under a disclosed plan) and Ryan Keeton (54% of holdings, $24.3M, none under a disclosed plan), plus 2 more.Mark Jenkins: largest sale, Sep 1, 2026 · Thomas Taira: largest sale, Dec 3, 2025 · Ryan Keeton: largest sale, Oct 31, 2025
Two directors sold $4.9M with no disclosed plan: Ira Platt ($3.2M) and Gregory Sullivan ($1.7M, 11% of holdings). The filings don't state a reason.Ira Platt: largest such sale, Aug 14, 2026 · Gregory Sullivan: largest such sale, Nov 12, 2025
Michael Maroone bought 25K shares for $1.5M, first on Jan 8, 2026.Purchase, Jul 31, 2026

Percentages cover 9 of 13 officers and directors. 4 are left out

Left out: Ernie Garcia III (most holdings were last confirmed in 2023); Daniel Gill and Benjamin Huston (most of their shares vested during the period, so a percentage would mislead); Ira Platt (holdings couldn't be fully reconciled).

Disclosed company stock is not an insider's whole wealth.

The evidence

Who sold12 officers and directors: amount, % of holdings, trading plan

Who sold	Amount	% of holdings	Trading plan
Benjamin Huston Chief Operating Officer	$66.2M 850K shares	i No percentage: most of their shares vested during the period, so a percentage would mislead.	Disclosed plan
Daniel Gill Chief Product Officer	$54.2M 600K shares	i No percentage: most of their shares vested during the period, so a percentage would mislead.	Disclosed plan
Mark Jenkins Chief Financial Officer	$53.7M 765K shares	41%	Disclosed plan
Thomas Taira President, Special Projects	$36.8M 447K shares	76%	Disclosed plan
Ryan Keeton Chief Brand Officer	$24.3M 362K shares	54%	No plan disclosed
Paul Breaux See Remarks	$13.5M 150K shares	37%	Disclosed plan
Michael Maroone Director	$12.4M 155K shares	16%	100.0% under a disclosed plan
Ernie Garcia III Chief Executive Officer, Director	$4.7M 64K shares	i No percentage: most holdings were last confirmed in 2023.	Disclosed plan
Stephen Palmer Vice President of Accounting	$4.2M 60K shares	28%	Disclosed plan
Ira Platt Director	$3.2M 45K shares	i No percentage: holdings couldn't be fully reconciled.	No plan disclosed
Danforth Quayle Director	$3.0M 44K shares	16%	70% under a disclosed plan
Gregory Sullivan Director	$1.7M 25K shares	11%	No plan disclosed

Outside holder, reported separately: Ernest Garcia II (a 10% owner, not part of management). No open-market sales reported in the period. Holds 767.76M shares. Latest filing

The full ownership picture12 of 13 insiders fully reconciled · 13 officers and directors

Vested shares across all share classes, held directly and through trusts, LLCs and family members, as reported on SEC Forms 3, 4 and 5. Unvested awards and options are never counted as owned shares.

Insider

Held Oct 7, 2025

Sold

Held Oct 7, 2026

Still held

Ernie Garcia III

Most of this insider's holdings were last confirmed in 2023. Confirmed in the last three years: 17,716,797 shares. Not confirmed since: 371,007,935 shares, left out of this row. "Still held" is not shown because it would cover only the smaller, confirmed part.

Chief Executive Officer, Director

17.67M

−64K

17.72M

see note

Vesting, gifts, unvested awards and holding lines for Ernie Garcia III

Name on SEC filings: Ernest Garcia III (GARCIA ERNEST C. III).

0shares vested or exercised

0gifted (net of own trusts)

−141Kwithheld by the company for taxes

none reportedunvested awards, start → end

Includes unvested RSUs, amount not disclosed.
Starting holdings restated for a probable stock split.
Additional holdings last reported more than 3 years ago are shown separately and excluded from totals.

Held through	Share class	Oct 7, 2025	Oct 7, 2026
Direct includes unvested RSUs, amount not disclosed	Class A Common Stock	4,603,480	4,709,732
Ernest C. Garcia III Multi-Generational Trust	Class A Common Stock	4,490,405	4,490,405
Ernest C. Garcia III Multi-Generational Trust III	Class A Common Stock	2,282,200	2,250,000
Ernest Irrevocable 2004 Trust III	Class A Common Stock	1,782,200	1,750,000
Ernest C. Garcia III Multi-Generational Trust III	Class A Common Stockc	4,516,660	4,516,660

Additional holdings last reported Aug 18, 2023, not confirmed since: 371,007,935 shares. Not included in any total or percentage on this page.

Direct, Class A Units: 24,252,890 shares, last reported Aug 18, 2023
Ernest C. Garcia III Multi-Generational Trust III, Class A Units: 74,700,000 shares, last reported Aug 18, 2023
Ernest Irrevocable 2004 Trust III, Class A Units: 73,962,630 shares, last reported Aug 18, 2023
Direct, Class B Common Stock: 19,402,310 shares, last reported Aug 18, 2023
Trust, Class B Common Stock: 59,760,000 shares, last reported Jul 28, 2018
Ernest C. Garcia III Multi-Generational Trust III, Class B Common Stock: 59,760,000 shares, last reported Aug 18, 2023
Ernest Irrevocable 2004 Trust III, Class B Common Stock: 59,170,105 shares, last reported Aug 18, 2023

Stock options (not counted as shares):

Options held	Strike price	Expires	Intrinsic value (estimate)
488,675	$8.41	Jan 24, 2034	$26.6M
185,495	$10.39	Feb 13, 2034	$9.7M

Estimate: options held × ($62.82 − strike price), using the most recent insider trade price on Form 4 (Oct 1, 2026), not a market close.

Mark Jenkins

Includes unvested RSUs, amount not disclosed. Starting holdings restated for a probable stock split.

Chief Financial Officer

1.87M

−765K

1.98M

+5.6%

Vesting, gifts, unvested awards and holding lines for Mark Jenkins

+765Kshares vested or exercised

0gifted (net of own trusts)

−139Kwithheld by the company for taxes

none reportedunvested awards, start → end

Includes unvested RSUs, amount not disclosed.
Starting holdings restated for a probable stock split.

Held through	Share class	Oct 7, 2025	Oct 7, 2026
Direct includes unvested RSUs, amount not disclosed	Class A Common Stock	1,036,810	1,142,502
Direct	Class B Units	837,350	837,350

Stock options (not counted as shares):

Options held	Strike price	Expires	Intrinsic value (estimate)
86,040	$25.28	Feb 21, 2032	$3.2M
642,565	$2.01	Feb 22, 2033	$39.1M
233,515	$8.41	Jan 24, 2034	$12.7M
89,230	$10.39	Feb 13, 2034	$4.7M
542,565	$2.01	Feb 22, 2033	$33.0M
213,515	$8.41	Jan 24, 2034	$11.6M
81,730	$10.39	Feb 13, 2034	$4.3M
392,565	$2.01	Feb 22, 2033	$23.9M
183,515	$8.41	Jan 24, 2034	$10.0M
70,480	$10.39	Feb 13, 2034	$3.7M

Estimate: options held × ($62.82 − strike price), using the most recent insider trade price on Form 4 (Oct 1, 2026), not a market close.

Daniel Gill

Includes unvested RSUs, amount not disclosed. Starting holdings restated for a probable stock split. Additional holdings last reported more than 3 years ago are shown separately and excluded from totals.

Chief Product Officer

969K

−600K

1.03M

not meaningful

Vesting, gifts, unvested awards and holding lines for Daniel Gill

+600Kshares vested or exercised

0gifted (net of own trusts)

−153Kwithheld by the company for taxes

none reportedunvested awards, start → end

Includes unvested RSUs, amount not disclosed.
Starting holdings restated for a probable stock split.
Additional holdings last reported more than 3 years ago are shown separately and excluded from totals.

Held through	Share class	Oct 7, 2025	Oct 7, 2026
Direct includes unvested RSUs, amount not disclosed	Class A Common Stock	968,915	1,034,892

Additional holdings last reported Aug 7, 2020, not confirmed since: 359,370 shares. Not included in any total or percentage on this page.

Direct, Class B Units: 359,370 shares, last reported Aug 7, 2020

Stock options (not counted as shares):

Options held	Strike price	Expires	Intrinsic value (estimate)
45,255	$25.28	Feb 21, 2032	$1.7M
835,850	$2.01	Feb 22, 2033	$50.8M
275,665	$8.41	Jan 24, 2034	$15.0M
281,055	$10.39	Feb 13, 2034	$14.7M

Estimate: options held × ($62.82 − strike price), using the most recent insider trade price on Form 4 (Oct 1, 2026), not a market close.

Michael Maroone

Starting holdings restated for a probable stock split. Additional holdings last reported more than 3 years ago are shown separately and excluded from totals.

Director

944K

−155K

975K

+3.3%

Vesting, gifts, unvested awards and holding lines for Michael Maroone

+155Kshares vested or exercised

0gifted (net of own trusts)

none reportedunvested awards, start → end

Starting holdings restated for a probable stock split.
Additional holdings last reported more than 3 years ago are shown separately and excluded from totals.

Held through	Share class	Oct 7, 2025	Oct 7, 2026
Direct	Class A Common Stock	717,865	749,045
Michael Maroone Family Partnership, LP	Class A Common Stock	225,000	225,000
Family Trust FBO Michael E. Maroone	Class A Common Stock	1,320	1,320

Additional holdings last reported Nov 7, 2022, not confirmed since: 105,000 shares. Not included in any total or percentage on this page.

(3), Class A Common Stock: 100,000 shares, last reported Nov 12, 2018
Maroone Family Partnership, LP, Class A Common Stock: 5,000 shares, last reported Nov 7, 2022

Benjamin Huston

Includes unvested RSUs, amount not disclosed. Starting holdings restated for a probable stock split. Some sales match sales reported by Thomas Taira exactly (date, shares and price). Possibly the same shares reported by both; the filings don't confirm it.

Chief Operating Officer

744K

−850K

699K

not meaningful

Vesting, gifts, unvested awards and holding lines for Benjamin Huston

+700Kshares vested or exercised

0gifted (net of own trusts)

−139Kwithheld by the company for taxes

none reportedunvested awards, start → end

Includes unvested RSUs, amount not disclosed.
Starting holdings restated for a probable stock split.
Some sales match sales reported by Thomas Taira exactly (date, shares and price). Possibly the same shares reported by both; the filings don't confirm it.

Held through	Share class	Oct 7, 2025	Oct 7, 2026
Direct includes unvested RSUs, amount not disclosed	Class A Common Stock	515,985	471,677
Direct	Class B Units	227,805	227,805

Stock options (not counted as shares):

Options held	Strike price	Expires	Intrinsic value (estimate)
1,492,565	$2.01	Feb 22, 2033	$90.8M
484,685	$8.41	Jan 24, 2034	$26.4M
183,975	$10.39	Feb 13, 2034	$9.6M
1,442,565	$2.01	Feb 22, 2033	$87.7M

Estimate: options held × ($62.82 − strike price), using the most recent insider trade price on Form 4 (Oct 1, 2026), not a market close.

Ryan Keeton

Chief Brand Officer

673K

−362K

427K

63%

Vesting, gifts, unvested awards and holding lines for Ryan Keeton

+66Kshares vested or exercised

0gifted (net of own trusts)

−59Kwithheld by the company for taxes

none reportedunvested awards, start → end

Includes unvested RSUs, amount not disclosed.
Starting holdings restated for a probable stock split.
Additional holdings last reported more than 3 years ago are shown separately and excluded from totals.

Held through	Share class	Oct 7, 2025	Oct 7, 2026
Direct includes unvested RSUs, amount not disclosed	Class A Common Stock	673,180	426,627

Additional holdings last reported Jul 16, 2021, not confirmed since: 81,245 shares. Not included in any total or percentage on this page.

Direct, Class B Units: 81,245 shares, last reported Jul 16, 2021

Stock options (not counted as shares):

Options held	Strike price	Expires	Intrinsic value (estimate)
194,000	$8.41	Jan 24, 2034	$10.6M
90,345	$10.39	Feb 13, 2034	$4.7M

Estimate: options held × ($62.82 − strike price), using the most recent insider trade price on Form 4 (Oct 1, 2026), not a market close.

Ira Platt

Holdings couldn't be fully reconciled. A footnote describes a transfer or distribution between related entities, but the amounts could not be matched to the balance change. Largest: -35,860 shares on Mar 5, 2026 (Trust). See the filing Sales and other transactions for Ira Platt are complete.

Director

n/a

−45K

n/a

Vesting, gifts, unvested awards and holding lines for Ira Platt

+95Kshares vested or exercised

−49Kgifted (net of own trusts)

none reportedunvested awards, start → end

Starting holdings restated for a probable stock split.
Additional holdings last reported more than 3 years ago are shown separately and excluded from totals.

Holdings couldn't be fully reconciled. A footnote describes a transfer or distribution between related entities, but the amounts could not be matched to the balance change. Largest: -35,860 shares on Mar 5, 2026 (Trust). The balances below are as reported, not verified totals.

Held through	Share class	Oct 7, 2025	Oct 7, 2026
Direct	Class A Common Stock	130,525	186,470
Ira J. Platt Revocable Trust	Class A Common Stock	109,995	102,125
Trust	Class A Common Stock	74,995	0
Platt Family 2024 Irrevocable Trust	Class A Common Stock	39,135	39,135
Georgiana Platt and Successors Remainder Trust	Class A Common Stock	36,155	56,290
Parent	Class A Common Stock	4,250	0
Platt Family Foundation	Class A Common Stock	0	9,995
Direct	Class B Units	228,125	228,125

Additional holdings last reported Sep 5, 2019, not confirmed since: 1,726,515 shares. Not included in any total or percentage on this page.

Parents and all of these shares, Class A Common Stock: 112,500 shares, last reported Apr 28, 2017
Parents and, Class A Common Stock: 110,000 shares, last reported Apr 28, 2017
GV Auto, Class A Units: 816,325 shares, last reported Apr 30, 2018
Son, Class A Units: 19,240 shares, last reported Sep 5, 2019
GV Auto I, LLC, Class B Common Stock: 653,060 shares, last reported Apr 30, 2018
Son, Class B Common Stock: 15,390 shares, last reported Sep 5, 2019

Stock options (not counted as shares):

Options held	Strike price	Expires	Intrinsic value (estimate)
59,640	$3.00	Apr 27, 2027	$3.6M

Estimate: options held × ($62.82 − strike price), using the most recent insider trade price on Form 4 (Oct 1, 2026), not a market close.

Thomas Taira

Includes unvested RSUs, amount not disclosed. Starting holdings restated for a probable stock split. Some sales match sales reported by Benjamin Huston exactly (date, shares and price). Possibly the same shares reported by both; the filings don't confirm it.

President, Special Projects

591K

−447K

363K

61%

Vesting, gifts, unvested awards and holding lines for Thomas Taira

+150Kshares vested or exercised

0gifted (net of own trusts)

−81Kwithheld by the company for taxes

none reportedunvested awards, start → end

Includes unvested RSUs, amount not disclosed.
Starting holdings restated for a probable stock split.
Some sales match sales reported by Benjamin Huston exactly (date, shares and price). Possibly the same shares reported by both; the filings don't confirm it.

Held through	Share class	Oct 7, 2025	Oct 7, 2026
Direct includes unvested RSUs, amount not disclosed	Class A Common Stock	590,670	363,039

Stock options (not counted as shares):

Options held	Strike price	Expires	Intrinsic value (estimate)
756,410	$2.01	Feb 22, 2033	$46.0M
284,395	$8.41	Jan 24, 2034	$15.5M
107,950	$10.39	Feb 13, 2034	$5.7M

Estimate: options held × ($62.82 − strike price), using the most recent insider trade price on Form 4 (Oct 1, 2026), not a market close.

Paul Breaux

Includes unvested RSUs, amount not disclosed. Starting holdings restated for a probable stock split.

See Remarks

409K

−150K

422K

+3.3%

Vesting, gifts, unvested awards and holding lines for Paul Breaux

+96Kshares vested or exercised

0gifted (net of own trusts)

−88Kwithheld by the company for taxes

none reportedunvested awards, start → end

Includes unvested RSUs, amount not disclosed.
Starting holdings restated for a probable stock split.

Held through	Share class	Oct 7, 2025	Oct 7, 2026
Direct includes unvested RSUs, amount not disclosed	Class A Common Stock	408,580	422,030

Stock options (not counted as shares):

Options held	Strike price	Expires	Intrinsic value (estimate)
678,705	$2.01	Feb 22, 2033	$41.3M
307,335	$8.41	Jan 24, 2034	$16.7M
116,655	$10.39	Feb 13, 2034	$6.1M

Estimate: options held × ($62.82 − strike price), using the most recent insider trade price on Form 4 (Oct 1, 2026), not a market close.

Neha Parikh

Starting holdings restated for a probable stock split. Additional holdings last reported more than 3 years ago are shown separately and excluded from totals.

Director

306K

312K

no sales

Vesting, gifts, unvested awards and holding lines for Neha Parikh

0shares vested or exercised

0gifted (net of own trusts)

none reportedunvested awards, start → end

Starting holdings restated for a probable stock split.
Additional holdings last reported more than 3 years ago are shown separately and excluded from totals.

Held through	Share class	Oct 7, 2025	Oct 7, 2026
Direct	Class A Common Stock	306,430	312,140

Additional holdings last reported Jul 23, 2020, not confirmed since: 10,000 shares. Not included in any total or percentage on this page.

Spouse, Class A Common Stock: 10,000 shares, last reported Jul 23, 2020

Danforth Quayle

Starting holdings restated for a probable stock split.

Director

272K

−44K

277K

+2%

Vesting, gifts, unvested awards and holding lines for Danforth Quayle

+44Kshares vested or exercised

0gifted (net of own trusts)

none reportedunvested awards, start → end

Starting holdings restated for a probable stock split.

Held through	Share class	Oct 7, 2025	Oct 7, 2026
Direct	Class A Common Stock	209,565	214,960
James D. Quayle 2000 Irrevocable Trust	Class A Common Stock	62,500	62,500

Stock options (not counted as shares):

Options held	Strike price	Expires	Intrinsic value (estimate)
14,520	$3.00	Apr 27, 2027	$869K

Estimate: options held × ($62.82 − strike price), using the most recent insider trade price on Form 4 (Oct 1, 2026), not a market close.

Gregory Sullivan

Starting holdings restated for a probable stock split.

Director

222K

−25K

201K

91%

Vesting, gifts, unvested awards and holding lines for Gregory Sullivan

0shares vested or exercised

0gifted (net of own trusts)

none reportedunvested awards, start → end

Starting holdings restated for a probable stock split.

Held through	Share class	Oct 7, 2025	Oct 7, 2026
Direct	Class A Common Stock	222,140	201,050

Stephen Palmer

Starting holdings restated for a probable stock split.

Vice President of Accounting

218K

−60K

121K

56%

Vesting, gifts, unvested awards and holding lines for Stephen Palmer

0shares vested or exercised

0gifted (net of own trusts)

−37Kwithheld by the company for taxes

none reportedunvested awards, start → end

Starting holdings restated for a probable stock split.

Held through	Share class	Oct 7, 2025	Oct 7, 2026
Direct	Class A Common Stock	217,565	120,865

12 of 13 insiders fully reconciled: starting holdings plus reported transactions match ending holdings (12 exactly, 0 with a minor or footnoted difference). For 1 we show sales but not holdings; the ! icon on that row explains why. Percentages cover 9 of 13 officers and directors. Left out: Ernie Garcia III (most holdings were last confirmed in 2023); Daniel Gill and Benjamin Huston (most of their shares vested during the period, so a percentage would mislead); Ira Platt (holdings couldn't be fully reconciled). "Still held" compares ending with starting vested shares; a plus sign means the holding grew.

What explains the selling$278M of sales by plan status, purpose, seller and month

Officer and director open-market sales: $278M across 3,566,681 shares. Plan status and stated purpose are separate questions, and a sale can have both.

By plan status

Disclosed plan · $248M · 89%

11%

The lighter segment is sales with no plan disclosed in the filing ($30.1M), including tax-related sales outside a plan.

No plan disclosed · $30.1M

Sales with no 10b5-1 plan and no tax reference in the filing. $24.3M of it is Ryan Keeton. No plan disclosed is a statement about the filing, not about why the sale happened. Largest such sale: Ryan Keeton, Oct 31, 2025

Taxes

837,714 shares ($60.3M) were withheld by the company for taxes, which isn't a market sale.

Purchases · 3 in this period

Officers and directors reported 3 purchases (Form 4 code P) in this period, and 38 across all their filings on record.

Seller	Shares sold	Proceeds	Under a disclosed plan	Share of total	Sales dates
Benjamin Huston Chief Operating Officer	850K	$66.2M	100%	24%	Nov 3, 2025 to Sep 1, 2026
Daniel Gill Chief Product Officer	600K	$54.2M	100%	19%	Dec 8, 2025 to Dec 12, 2025
Mark Jenkins Chief Financial Officer	765K	$53.7M	100%	19%	Nov 3, 2025 to Oct 1, 2026
Thomas Taira President, Special Projects	447K	$36.8M	100%	13%	Nov 10, 2025 to Sep 14, 2026
Ryan Keeton Chief Brand Officer	362K	$24.3M	0%	9%	Oct 31, 2025 to Dec 3, 2025
Paul Breaux See Remarks	150K	$13.5M	100%	5%	Dec 8, 2025 to Dec 12, 2025
Michael Maroone Director	155K	$12.4M	100.0%	4%	Dec 3, 2025 to Mar 16, 2026
Ernie Garcia III Chief Executive Officer, Director	64K	$4.7M	100%	2%	Oct 8, 2025 to Oct 9, 2025
Stephen Palmer Vice President of Accounting	60K	$4.2M	100%	2%	Nov 3, 2025 to Oct 1, 2026
Ira Platt Director	45K	$3.2M	0%	1%	Jun 15, 2026 to Aug 14, 2026
Danforth Quayle Director	44K	$3.0M	70%	1%	Mar 9, 2026 to Aug 14, 2026
Gregory Sullivan Director	25K	$1.7M	0%	0.6%	Nov 4, 2025 to Nov 12, 2025

Sales by month

Monthly figures as a table

Month	Sale proceeds
Oct 2025	$14.4M
Nov 2025	$23.9M
Dec 2025	$148M
Jan 2026	$10.1M
Feb 2026	$10.2M
Mar 2026	$8.9M
Apr 2026	$8.7M
May 2026	$9.6M
Jun 2026	$10.8M
Jul 2026	$8.1M
Aug 2026	$11.0M
Sep 2026	$9.7M
Oct 2026	$4.2M

Is this normal? Selling year by year5 earlier years to compare with

In line with the past 5 years. 12 insiders sold; the average is 8 a year.

12 months ending	Shares sold	Insiders who sold	Proceeds
Oct 7, 2026 Latest 12 months	3.57M	12	$278M
Oct 7, 2025 1 year earlier	15.11M	12	$916M
Oct 7, 2024 2 years earlier	3.99M	12	$88.0M
Oct 8, 2023 3 years earlier	100K	1	$980K
Oct 8, 2022 4 years earlier	147K	7	$8.5M
Oct 8, 2021 5 years earlier	2.02M	10	$115M

Open-market sales (Form 4 code S) by people who were officers or directors, in split-adjusted shares. Earlier years include people who have since left. Shares, not dollars, are compared, so a change in the stock price doesn't look like a change in selling. Years the filings don't fully cover are shown but left out of the average.

Known gaps and uncertainty1 insider whose holdings couldn't be fully reconciled

Ira Platt: holdings couldn't be fully reconciled (difference of -15,725 shares). A footnote describes a transfer or distribution between related entities, but the amounts could not be matched to the balance change. Largest: -35,860 shares on Mar 5, 2026 (Trust). Filing, Mar 5, 2026

Footnote: "7,827 shares of Class A common stock were distributed by the Platt Family 2024 Irrevocable Trust (the "Irrevocable Trust") to trust beneficiaries due to the death of a family member, in accordance with the terms of the Irrevocable Trust. The Reporting Person's spouse is co-trustee of the Irrevocable Trust."

Inferred rename: "2004 Trust" is treated as the same holder as "Multi-Generational Trust", because the old name was never reported again and the new one opened with the same balance (59,760,000 shares). Old name, new name

Inferred rename: "a member" is treated as the same holder as "Trust", because the old name was never reported again and the new one opened with the same balance (59,760,000 shares). Old name, new name

Inferred rename: "Trust" is treated as the same holder as "Ernest Irrevocable 2004 Trust III", because the old name was never reported again and the new one opened with the same balance (59,170,105 shares). Old name, new name

Inferred rename: "Parents" is treated as the same holder as "Parent", because the old name was never reported again and the new one opened with the same balance (4,250 shares). Old name, new name

Inferred rename: "Maroone Family LP" is treated as the same holder as "(3)", because the old name was never reported again and the new one opened with the same balance (100,000 shares). Old name, new name

Inferred rename: "(2)" is treated as the same holder as "Maroone Family Partnership, LP", because the old name was never reported again and the new one opened with the same balance (5,000 shares). Old name, new name

Inferred rename: "(3)" is treated as the same holder as "Michael Maroone Family Partnership, LP", because the old name was never reported again and the new one opened with the same balance (100,000 shares). Old name, new name

External context: we only cite outside events when a documented connection exists. None is shown for this period.

Sources and methodology1,650 filings from SEC EDGAR, and how we read them

All 1,650 Forms 3, 4 and 5 filed for Carvana Co. (SEC CIK 1690820) from Apr 27, 2017 to Oct 5, 2026, retrieved from SEC EDGAR on Oct 7, 2026. Prices are the ones reported in each filing, often weighted averages. 2 filings were left out because Carvana Co. filed them as an owner of another company's stock.

Probable 5-for-1 stock split on or before May 7, 2026 (split date stated in a footnote). Splits aren't reported as transactions; 16 holding lines changed by exactly this ratio, so earlier share counts are restated.

Holdings. Each holding line (a share class plus an owner, such as a trust or LLC) carries its last reported balance forward. Entities first reported during the period start at zero, so transfers between an insider's own trusts don't count as selling. Lines not reported for three years or more are listed separately and left out of totals.

Sales. A sale counts as under a 10b5-1 plan if its footnote cites one or the filing's Rule 10b5-1 box is checked, and as tax-related if its footnote cites tax obligations or sell-to-cover. Shares withheld by the company for taxes are listed separately. Sales with neither attribute are labeled "no plan disclosed".

Full methodology

Former or inactive filers (8)No filing in 18 months; last reported balances, not in any total

Name	Last filed	Last reported balance
CVAN Holdings LLC	Dec 6, 2021	99,822,980 shares, last reported balance as of Dec 3, 2021
SPRUCE HOUSE PARTNERSHIP (AI) LP	Mar 23, 2020	75,850,000 shares, last reported balance as of Mar 19, 2020
John Mckeon	May 14, 2019	101,115 shares, last reported balance as of May 10, 2019
DDFS Partnership LP	Sep 17, 2018	625,000 shares, last reported balance as of Sep 14, 2018
GOODNOW INVESTMENT GROUP, LLC	Mar 15, 2018	8,436,655 shares, last reported balance as of Mar 9, 2018
2014 Fidel Family Trust dated June 16, 2014	Dec 19, 2017	4,216,225 shares, last reported balance as of Dec 15, 2017
Melvin Capital Management LP	Aug 17, 2017	5,000,000 shares, last reported balance as of Aug 11, 2017
ABRAMS BISON PARTNERS, LP	May 8, 2017	12,500,000 shares, last reported balance as of Apr 28, 2017

Carvana Co. insiders sold $278M. How much of their stake is that?

What stands out

The evidence

No plan disclosed · $30.1M

Taxes

Purchases · 3 in this period

Sales by month